Privacy policy Introduction

With the following data protection declaration, we would like to inform you

which types of your personal data (hereinafter also referred to as

"data") we process, for which purposes and to what extent. The data

protection declaration applies to all processing of personal data carried out

by us, both in the context of providing our services and, in particular, on our

websites, in mobile applications and within external online presences, such as

our social media profiles (hereinafter also referred to collectively as

"online offer"). The terms used are not gender-specific. Updated: 19

October 2020/Table of contents Introduction Responsible Overview of processing Relevant

legal bases Security measures Transmission and disclosure of personal data Data

processing in third countries Use of cookies Commercial and business services Payment

service provider Provision of the online offer and web hosting Newsletter and

electronic notifications Advertising communication via e-mail, post, fax or

telephone Raffles and competitions Surveys and questionnaires online marketing Presence

in social networks (social media) Plugins and embedded functions and content Deletion

of data Amendment and update of the privacy policy Rights of data subjects Definitions

of terms/Responsible/Till Hermann Niebuhr Lister Kirchweg 91 30177 Hannover/Persons

authorised to represent the company: Lasse Balzer/e-mail address:

info@barrelbeast.com/Imprint: barrelbeast.com/imprint/Overview of processing The

following table summarises the types of data processed and the purposes of their

processing, and refers to the data subjects./Types of data processed inventory data

(e.g. names, addresses).Content data (e.g. entries in online forms).Contact data

(e.g. e-mail, telephone numbers).Meta/communication data (e.g. device

information, IP addresses).Usage data (e.g. websites visited, interest in

content, access times).Contract data (e.g. subject matter of contract,

duration, customer category).Payment data (e.g. bank details, invoices, payment

history)/Categories of persons concerned Business and contractual partners.interested

parties.communication partners.Users (e.g. website visitors, users of online

services).Lottery and competition participants/Purposes of processing Affiliate

tracking.Provision of our online offer and user-friendliness.Conversion measurement

(measuring the effectiveness of marketing measures).Office and organisational

procedures.Direct marketing (e.g. by e-mail or post).Conducting competitions

and prize draws.Feedback (e.g. collecting feedback via online form).Interest-based

and behaviour-based marketing.Contact requests and communication.Profiling (creation

of user profiles).Reach measurement (e.g. access statistics, recognition of

returning visitors).Security measures.Tracking (e.g. interest/behavioural profiling,

use of cookies).Provision of contractual services and customer service.Management

and response to requests/Applicable legal basis In the following, we provide

the legal basis for the Basic Data Protection Regulation (GDPR), on the basis

of which we process personal data. Please note that in addition to the

regulations of the GDPR, national data protection regulations may apply in your

or our country of residence and domicile. Should more specific legal provisions

apply in individual cases, we will inform you of these in the data protection

declaration./Consent (Art. 6 para. 1 sentence 1 letter a. GDPR) - The data

subject has given his or her consent to the processing of personal data

relating to him or her for one or more specific purposes.Fulfilment of a

contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 letter b. GDPR)

- Processing is necessary for the performance of a contract to which the data

subject is party or for the implementation of pre-contractual measures taken at

the request of the data subject.Legal obligation (Art. 6 para. 1 sentence 1

letter c. GDPR) - The processing is necessary for the performance of a legal

obligation to which the controller is subject.Legitimate interests (Art. 6

para. 1 sentence 1 lit. f. GDPR) - The processing is necessary to safeguard the

legitimate interests of the controller or of a third party, unless the

interests or fundamental rights and freedoms of the data subject which require

the protection of personal data outweigh the data subject's own interests or

fundamental rights and freedoms/National data protection regulations in

Germany: In addition to the data protection regulations of the Basic Data

Protection Regulation, national regulations on data protection apply in

Germany. These include in particular the law on protection against misuse of

personal data in data processing (Federal Data Protection Act - BDSG). In

particular, the BDSG contains special regulations on the right to information,

the right to deletion, the right of objection, the processing of special

categories of personal data, processing for other purposes and transmission as

well as automated decision making in individual cases including profiling.

Furthermore, it regulates data processing for the purposes of the employment

relationship (Section 26 BDSG), in particular with regard to the establishment,

implementation or termination of employment relationships and the consent of

employees. Furthermore, state data protection laws of the individual federal

states may apply./Security measures/We take appropriate technical and

organisational measures in accordance with the legal requirements, taking into

account the state of the art, the implementation costs and the nature, scope,

circumstances and purposes of the processing, as well as the different

probabilities of occurrence and the extent of the threat to the rights and

freedoms of natural persons, in order to ensure a level of protection

commensurate with the risk./These measures include, in particular, safeguarding

the confidentiality, integrity and availability of data by controlling physical

and electronic access to the data as well as access, input, disclosure,

security of availability and segregation of data relating to them. Procedures

have also been put in place to ensure that data subjects' rights are respected,

that data are deleted and that responses to data breaches are made.

Furthermore, we take the protection of personal data into account as early as

the development or selection of hardware, software and procedures in accordance

with the principle of data protection, by designing technology and by using

data protection-friendly default settings./SSL encryption (https): To protect

your data transmitted via our online offer, we use SSL encryption. You can

recognise such encrypted connections by the prefix https:// in the address line

of your browser./Transmission and disclosure of personal data/In the course of

our processing of personal data, it may happen that the data is transferred to

or disclosed to other bodies, companies, legally independent organisational

units or persons. The recipients of this data may include, for example, payment

institutions in the context of payment transactions, service providers

commissioned with IT tasks or providers of services and content that are

integrated into a website. In such cases we observe the legal requirements and

in particular conclude appropriate contracts or agreements with the recipients

of your data which serve to protect your data./Transfer of data within the

organisation: We may transfer personal data to other entities within our

organisation or grant them access to such data. If this transfer is for

administrative purposes, the transfer of the data is based on our legitimate

business and commercial interests or takes place if it is necessary to fulfil

our contractual obligations or if the consent of the persons concerned or legal

permission has been obtained./Data processing in third countries/If we process

data in a third country (i.e. outside the European Union (EU), the European

Economic Area (EEA)) or if the processing takes place in the context of the use

of services of third parties or the disclosure or transfer of data to other

persons, bodies or companies, this will only take place in accordance with the

legal requirements./Subject to express consent or transfer required by contract

or by law, we will only process the data or have it processed in third

countries with a recognised level of data protection, a contractual obligation

through so-called standard protection clauses of the EU Commission, in the case

of certifications or binding internal data protection regulations (Art. 44 to

49 GDPR, information page of the EU Commission: "https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de"https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de

)./Use of cookies/Cookies are text files that contain data from visited

websites or domains and are stored by a browser on the user's computer. A

cookie is primarily used to store information about a user during or after his

visit within an online offer. The stored information can include, for example,

the language settings on a website, the login status, a shopping basket or the

place where a video was viewed. T The term "cookies" also includes

other technologies that perform the same functions as cookies (e.g. when user

information is stored using pseudonymous online identifiers, also known as

"user IDs")./The following cookie types and functions are distinguished:/Temporary

cookies (also: session or session cookies): Temporary cookies are deleted at

the latest after a user has left an online offer and closed his browser.Permanent

cookies: Permanent cookies remain stored even after the browser is closed. For

example, the login status can be saved or preferred content can be displayed

directly when the user visits a website again. Likewise, the interests of users

used for reach measurement or marketing purposes can be stored in such a

cookie.First-party cookies: First-party cookies are set by us.Third party

cookies: third-party cookies are mainly used by advertisers (so-called third

parties) to process user information.Necessary (also: essential) cookies:

Cookies may be absolutely necessary for the operation of a website (e.g. to

store logins or other user entries or for security reasons).Statistical, marketing

and personalisation cookies: Furthermore, cookies are generally also used in

the context of range measurement and when the interests of a user or his

behaviour (e.g. viewing certain content, using functions etc.) are stored in a

user profile on individual web pages. Such profiles are used to show users e.g.

content that corresponds to their potential interests. This procedure is also

known as "tracking", i.e. following the potential interests of users.

If we use cookies or "tracking" technologies, we will inform you

separately in our privacy policy or when you give your consent/Information on

legal bases: The legal basis on which we process your personal data using

cookies depends on whether we ask you for your consent. If this is the case and

you consent to the use of cookies, the legal basis for processing your data is

the declared consent. Otherwise, the data processed with the aid of cookies

will be processed on the basis of our legitimate interests (e.g. in the

commercial operation of our online offer and its improvement) or, if the use of

cookies is necessary to fulfil our contractual obligations./Storage duration:

Unless we provide you with explicit information on the storage duration of

permanent cookies (e.g. within the framework of a so-called cookie opt-in),

please assume that the storage duration can be up to two years./General information

on revocation and objection (opt-out): Depending on whether processing is based

on consent or legal permission, you have the opportunity at any time to revoke

any consent given or to object to the processing of your data by cookie

technologies (collectively referred to as "opt-out"). You can

initially declare your objection by means of the settings of your browser, e.g.

by deactivating the use of cookies (although this may also restrict the

functionality of our online service). An objection to the use of cookies for

online marketing purposes can also be declared by means of a variety of

services, especially in the case of tracking, via the  href="https://optout.aboutads.info"https://optout.aboutads.info

and  href="https://www.youronlinechoices.com/"https://www.youronlinechoices.com/

In addition, you can receive further notices of objection in the context of the

information on the service providers and cookies used./Processing of cookie

data based on consent: Before we process or have processed data in the context

of the use of cookies, we ask users for their consent, which can be revoked at

any time. Before consent has not been given, we will only use cookies that are

absolutely necessary for the operation of our online service./Cookie settings/

possibility of objection:/ href="https://barrelbeast.com/cookies"www.barrelbeast.com/cookies/Processed

data types: Usage data (e.g. websites visited, interest in content, access

times), meta/communication data (e.g. device information, IP addresses).Data subjects:

Users (e.g. website visitors, users of online services).Legal basis: Consent

(Art. 6 para. 1 sentence 1 lit. a. GDPR), legitimate interests (Art. 6 para. 1

sentence 1 lit. f. GDPR)/Commercial and business services/We process data of

our contractual and business partners, e.g. customers and interested parties

(collectively referred to as "contractual partners") within the

framework of contractual and comparable legal relationships and associated

measures and within the framework of communication with the contractual

partners (or pre-contractual), e.g. to answer enquiries./We process these data

for the purpose of fulfilling our contractual obligations, securing our rights

and for purposes of the administrative tasks associated with these data as well

as for business organisation. Within the framework of the applicable law, we

only pass on the data of the contractual partners to third parties to the

extent that this is necessary for the aforementioned purposes or to fulfil

legal obligations or with the consent of the persons concerned (e.g. to

involved telecommunications, transport and other auxiliary services as well as

subcontractors, banks, tax and legal advisors, payment service providers or tax

authorities). The contractual partners will be informed about other forms of

processing, e.g. for marketing purposes, within the scope of this data

protection declaration./We will inform the contractual partners which data is

required for the above-mentioned purposes before or within the scope of data

collection, e.g. in online forms, by means of special identification (e.g.

colours) or symbols (e.g. asterisks or similar), or personally./We delete the

data after the expiry of legal warranty and comparable obligations, i.e., in

principle after 4 years, unless the data is stored in a customer account, e.g.,

as long as it must be kept for legal archiving reasons (e.g., for tax purposes

usually 10 years). We will delete data that has been disclosed to us by the

contractual partner within the scope of an order in accordance with the

specifications of the order, generally after the end of the order./If we use

third-party providers or platforms to provide our services, the terms and

conditions and data protection information of the respective third-party providers

or platforms apply in the relationship between the users and the providers./Customer

account: Contractual partners can create an account within our online offer

(e.g. customer or user account, in short "customer account"). If the

registration of a customer account is required, contractual partners are

informed of this as well as of the information required for registration. The

customer accounts are not public and cannot be indexed by search engines.

Within the scope of the registration and subsequent logins and use of the

customer account, we store the IP addresses of the customers together with the

access times in order to be able to prove the registration and prevent possible

misuse of the customer account./If customers have cancelled their customer

account, the data relating to the customer account will be deleted, subject to

the retention of such data for legal reasons. It is the responsibility of the

Customers to secure their data upon termination of the Customer Account./Economic

analyses and market research: For economic reasons and in order to be able to

identify market trends, wishes of contractual partners and users, we analyse

the data available to us on business transactions, contracts, enquiries, etc.,

whereby the group of persons concerned may include contractual partners,

interested parties, customers, visitors and users of our online offer./The analyses

are carried out for the purpose of business management evaluations, marketing

and market research (e.g. to determine customer groups with different characteristics).

In doing so, we can, if available, take into account the profiles of registered

users including their details, e.g. on services used. The analyses serve solely

to serve us and are not disclosed externally, unless they are anonymous

analyses with summarised, i.e. anonymised, values. Furthermore, we respect the

privacy of the users and process the data for the purposes of analysis as pseudonymously

as possible and, if feasible, anonymously (e.g. as summarised data)./Shop and

e-commerce: We process the data of our customers in order to enable them to

select, purchase or order the selected products, goods and associated services,

as well as their payment and delivery or execution. If necessary for the

execution of an order, we use service providers, in particular postal,

forwarding and shipping companies, in order to carry out the delivery or

execution for our customers. We use the services of banks and payment service

providers for the processing of payment transactions. The required information

is identified as such within the scope of the order or comparable acquisition

process and includes the information required for delivery, or provision and

invoicing as well as contact information in order to be able to consult with

you if necessary./Processed data types: inventory data (e.g. names, addresses),

payment data (e.g. bank details, invoices, payment history), contact data (e.g.

e-mail, telephone numbers), contract data (e.g. subject matter of the contract,

duration, customer category), usage data (e.g. websites visited, interest in content,

access times), meta/communication data (e.g. device information, IP addresses).Persons

concerned: Interested parties, business and contractual partners, customers.Purposes

of processing: Provision of contractual services and customer service, contact

requests and communication, office and organisational procedures,

administration and answering of requests, security measures, conversion

measurement (measurement of the effectiveness of marketing measures), interest

based and behaviour related marketing, profiling (creation of user profiles).Legal

bases: Fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1

S. 1 lit. b. GDPR), Legal obligation (Art. 6 Paragraph 1 S. 1 lit. c. GDPR),

Legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. GDPR)/Payment service

provider/Within the framework of contractual and other legal relationships, due

to legal obligations or otherwise based on our legitimate interests, we offer

the persons concerned efficient and secure payment options and use other

payment service providers in addition to banks and credit institutions

(collectively "payment service providers")./The data processed by the

payment service providers includes inventory data, such as name and address,

bank data, such as account or credit card numbers, passwords, TANs and

checksums, as well as contract, sum and recipient related data. These details

are required to carry out the transactions. However, the data entered is only

processed by the payment service providers and stored by them. This means that

we do not receive any account or credit card-related information, but only

information with confirmation or negative information about the payment. Under

certain circumstances, the payment service providers may transfer the data to

credit agencies. The purpose of this transmission is to check identity and

creditworthiness. In this regard, we refer to the general terms and conditions

and the data protection information of the payment service providers./The terms

and conditions and the data protection information of the respective payment

service providers, which can be called up within the respective websites or

transaction applications, apply to the payment transactions. We also refer to

these for further information and the assertion of rights of revocation,

information and other rights of affected persons./Processed data types:

inventory data (e.g. names, addresses), payment data (e.g. bank details,

invoices, payment history), contract data (e.g. subject matter of the contract,

duration, customer category), usage data (e.g. websites visited, interest in

content, access times), meta/communication data (e.g. device information, IP

addresses).Persons concerned: Customers, interested parties.Purposes of

processing: provision of contractual services and customer service, contact

requests and communication, affiliate tracking.Legal basis: Fulfilment of

contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. GDPR),

legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. GDPR)/Services used and

service providers:/American Express: payment services; service provider:

American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main,

Germany; Website: https://www.americanexpress.com/de; Privacy Policy: https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.Giropay:

Payment Services; Service Provider: giropay GmbH, An der Welle 4, 60322 Frankfurt,

Germany; Website: https://www.giropay.de; Privacy Policy: https://www.giropay.de/rechtliches/datenschutzerklaerung/.Mastercard:

payment services; service provider: Mastercard Europe SA, Chaussée de

Tervuren 198A, B-1410 Waterloo, Belgium; website: https://www.mastercard.de/de-de.html;

privacy policy: https://www.mastercard.de/de-de/datenschutz.html.PayPal: payment

services and solutions (e.g. PayPal, PayPal Plus, Braintree); service provider:

PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal,

L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.Visa:

payment services; service provider: Visa Europe Services Inc, London Branch, 1 Sheldon

Square, London W2 6TT, UK; website: Website: https://www.visa.de; Privacy

Policy: "https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html"https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html/Provision

of the online offer and web hosting/In order to be able to provide our online

offer securely and efficiently, we use the services of one or more web hosting

providers from whose servers (or servers managed by them) the online offer can

be accessed. For these purposes, we may use infrastructure and platform

services, computing capacity, storage space and database services as well as

security and technical maintenance services./The data processed within the

framework of the provision of the hosting offer may include all data relating

to the users of our online offer, which are generated within the framework of

use and communication. This regularly includes the IP address, which is

necessary to be able to deliver the contents of online offers to browsers, and

all entries made within our online offer or from websites./E-mail transmission

and hosting: The web hosting services we use also include the transmission,

receipt and storage of e-mails. For these purposes, the addresses of the

recipients and senders as well as other information concerning the e-mail

dispatch (e.g. the providers involved) and the contents of the respective

e-mails are processed. The above-mentioned data may also be processed for SPAM

detection purposes. Please note that e-mails on the Internet are generally not

sent in encrypted form. As a rule, e-mails are encrypted in transit, but

(unless a so-called end-to-end encryption method is used) not on the servers

from which they are sent and received. We can therefore accept no responsibility

for the transmission path of the e-mails between the sender and the receipt on

our server./Collection of access data and log files: We ourselves (or our web

hosting provider) collect data on every access to the server (so-called server

log files). The server log files may include the address and name of the web

pages and files called up, the date and time of the call-up, the amount of data

transferred, notification of successful call-up, browser type and version, the user's

operating system, referrer URL (the previously visited page) and, as a rule, IP

addresses and the requesting provider./The server log files can be used for

security purposes, e.g. to avoid overloading the servers (especially in the

case of abusive attacks, so-called DDoS attacks) and to ensure the capacity

utilisation of the servers and their stability./Processed data types: Content

data (e.g. entries in online forms), usage data (e.g. websites visited,

interest in content, access times), meta/communication data (e.g. device information,

IP addresses).Data subjects: Users (e.g. website visitors, users of online services).Purposes

of processing: provision of contractual services and customer service.Legal basis:

Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR)/Used services and

service providers:/1&1 IONOS: hosting platform for e-commerce /

websites; service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410

Montabaur, Germany; website: https://www.ionos.de; privacy policy:

https://www.ionos.de/terms-gtc/terms-privacy/Newsletter and electronic

notifications/We send newsletters, e-mails and other electronic notifications

(hereinafter "newsletters") only with the consent of the recipients

or a legal permission. Insofar as the contents of a newsletter are specifically

described in the context of a registration for the newsletter, they are

decisive for the consent of the users. Furthermore, our newsletters contain

information about our services and us./To register for our newsletters, it is

generally sufficient to provide your e-mail address. However, we may ask you to

provide a name for the purpose of personal contact in the newsletter, or other

details if these are necessary for the purposes of the newsletter./Double opt-in

procedure: The registration for our newsletter is always carried out in a

so-called double opt-in procedure. This means that after registration you will

receive an e-mail asking you to confirm your registration. This confirmation is

necessary so that nobody can register with foreign e-mail addresses. The

newsletter registrations are logged in order to be able to prove the

registration process in accordance with the legal requirements. This includes

the storage of the registration and confirmation time as well as the IP

address. Changes to your data stored by the dispatch service provider are also

logged./Deletion and restriction of processing: We may store the deleted e-mail

addresses for up to three years on the basis of our legitimate interests before

deleting them in order to be able to prove that we have previously given our consent.

The processing of this data is limited to the purpose of a possible defence

against claims. An individual request for deletion is possible at any time,

provided that the former existence of a consent is confirmed at the same time.

In the event of obligations to permanently observe objections, we reserve the

right to store the e-mail address in a block list for this purpose alone (so-called

"block list")./The logging of the registration procedure is carried out

on the basis of our legitimate interests for the purpose of proving that it has

been carried out properly. If we commission a service provider to send e-mails,

this is done on the basis of our legitimate interests in an efficient and

secure sending system./Information on legal bases: The dispatch of newsletters

is based on the consent of the recipients or, if consent is not required, on

our legitimate interests in direct marketing, if and to the extent that this is

permitted by law, e.g. in the case of advertising to existing customers. If we

commission a service provider to send e-mails, this is done on the basis of our

legitimate interests. The registration process will be recorded on the basis of

our legitimate interests in order to prove that it has been carried out in accordance

with the law./contents: Information about us, our products, campaigns and

offers./Analysis and performance measurement: The newsletters contain a

so-called "web beacon", i.e. a pixel-sized file that is retrieved

from our server when the newsletter is opened or, if we use a mailing service

provider, from their server. Within the framework of this retrieval, technical information

such as information on the browser and your system, as well as your IP address

and the time of retrieval, is initially collected./This information is used for

the technical improvement of our newsletter on the basis of the technical data

or the target groups and their reading behaviour on the basis of their

retrieval locations (which can be determined by means of the IP address) or the

access times. This analysis also includes determining whether the newsletters

are opened, when they are opened and which links are clicked. For technical

reasons, this information can be allocated to individual newsletter recipients.

However, it is neither our endeavour nor, if used, that of the dispatch service

provider to observe individual users. Rather, the evaluations serve us to

recognise the reading habits of our users and to adapt our content to them or

to send different content according to the interests of our users./The evaluation

of the newsletter and the measurement of success are carried out, subject to

the express consent of the users, on the basis of our legitimate interests for

the purpose of using a user-friendly and secure newsletter system which serves

our business interests and also meets the expectations of the users./A separate

revocation of the performance measurement is unfortunately not possible. In

this case, the entire newsletter subscription must be cancelled or objected to./Processed

data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail,

telephone numbers), meta/communication data (e.g. device information, IP

addresses), usage data (e.g. websites visited, interest in content, access

times).Persons concerned: Communication partners.Purposes of processing: direct

marketing (e.g. by e-mail or by post).Legal basis: Consent (Art. 6 para. 1

sentence 1 lit. a. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit.

f. GDPR).Option to object (opt-out): You can cancel receipt of our newsletter

at any time, i.e. revoke your consent or object to further receipt. You will

find a link to cancel the newsletter either at the end of each newsletter or

you can use one of the contact options listed above, preferably e-mail/Used services

and service providers:/Mailchimp: e-mail marketing platform; service provider:

"Mailchimp" - Rocket Science Group, LLC, 675 Ponce De Leon Ave NE

#5000, Atlanta, GA 30308, USA; website: https://mailchimp.com; privacy policy: https://mailchimp.com/legal/privacy//Promotional

communication by e-mail, mail, fax or telephone/We process personal data for

the purposes of advertising communication, which can take place via various

channels, such as e-mail, telephone, post or fax, in accordance with legal

requirements./Recipients have the right to revoke any consent given or to

object to the promotional communication at any time./After revocation or

objection, we may store the data required to prove consent for up to three

years on the basis of our legitimate interests before we delete it. The

processing of this data is limited to the purpose of a possible defence against

claims. An individual request for deletion is possible at any time, provided

that the former existence of a consent is confirmed at the same time./Processed

data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail,

telephone numbers).Persons concerned: Communication partners.Purposes of

processing: direct marketing (e.g. by e-mail or by post).Legal basis: Consent

(Art. 6 para. 1 sentence 1 letter a. GDPR), legitimate interests (Art. 6 para.

1 sentence 1 letter f. GDPR)/Prize draws and competitions/We process personal

data of participants in competitions and contests only in compliance with the

relevant data protection regulations, insofar as the processing is

contractually necessary for the provision, implementation and handling of the

competition, the participants have consented to the processing or the

processing serves our legitimate interests (e.g. in the security of the competition

or the protection of our interests from misuse by possible recording of IP

addresses when submitting competition entries)./If contributions of the

participants are published in the context of the competition (e.g. in the

context of a vote or presentation of the competition contributions or the

winners or the reporting on the competition), we point out that the names of

the participants may also be published in this context. The participants can

object to this at any time./If the competition takes place within an online

platform or a social network (e.g. Facebook or Instagram, hereinafter referred

to as "online platform"), the usage and data protection provisions of

the respective platforms shall apply in addition. In these cases, we would like

to point out that we are responsible for the information provided by the

participants in the course of the competition and that enquiries regarding the

competition should be addressed to us./The participants' data will be deleted

as soon as the competition or contest has ended and the data is no longer

required to inform the winners or because further inquiries regarding the

competition can be expected. In principle, the participants' data will be

deleted at the latest 6 months after the end of the competition. Winners' data

may be retained for longer, e.g. in order to be able to answer questions about

the prizes or to fulfil the prize services; in this case the retention period

depends on the type of prize and is up to three years in the case of items or

services, for example, in order to be able to process warranty claims.

Furthermore, the participants' data may be stored for longer, e.g. in the form

of reports on the competition in online and offline media./If data has also

been collected for other purposes within the framework of the competition, its

processing and the duration of storage are governed by the data protection

information on this use (e.g. in the case of registration for the newsletter

within the framework of a competition)./Processed data types: inventory data

(e.g. names, addresses), content data (e.g. entries in online forms).Data subjects:

Competition and contest participants.Purposes of processing: Conducting

competitions and contests.Legal basis: Fulfilment of contract and

pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR)/Surveys and

questionnaires/The surveys and questionnaires we conduct (hereinafter referred

to as "surveys") are evaluated anonymously. Personal data will only

be processed to the extent necessary for the provision and technical

implementation of the surveys (e.g. processing of the IP address to display the

survey in the user's browser or to enable a resumption of the survey by means

of a temporary cookie (session cookie)) or users have consented to this./Information

on legal bases: If we ask the participants for their consent to the processing

of their data, this is the legal basis for the processing, otherwise the

processing of the participants' data is based on our legitimate interest in

conducting an objective survey./Data types processed: Contact data (e.g.

e-mail, telephone numbers), content data (e.g. entries in online forms), usage

data (e.g. websites visited, interest in content, access times),

meta/communication data (e.g. device information, IP addresses).Data subjects:

Communication partners, users (e.g. website visitors, users of online

services). Purposes of processing: contact requests and communication, direct

marketing (e.g. by e-mail or postal mail), tracking (e.g. interest/behavioural

profiling, use of cookies), feedback (e.g. collecting feedback via online

form).Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), legitimate

interests (Art. 6 para. 1 sentence 1 lit. f. GDPR)/Services used and service

providers:/Google form: Google cloud forms; service providers: Google Ireland Limited,

Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC,

1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:  href="https://firebase.google.com"https://firebase.google.com;

privacy policy: "https://policies.google.com/privacy"https://policies.google.com/privacy;

opt-out: opt-out plug-in:  href="https://tools.google.com/dlpage/gaoptout?hl=de"https://tools.google.com/dlpage/gaoptout?hl=de

, advertising display settings: "https://adssettings.google.com/authenticated"https://adssettings.google.com/authenticated/Online

marketing/We process personal data for online marketing purposes, which may

include, in particular, the marketing of advertising space or the display of

advertising and other content (collectively referred to as "Content")

based on the potential interests of users and the measurement of its effectiveness./For

these purposes, so-called user profiles are created and stored in a file (so-called

"cookie") or similar procedures are used, by means of which user data

relevant to the presentation of the aforementioned content is stored. This

information may include, for example, the content viewed, websites visited,

online networks used, but also communication partners and technical details

such as the browser used, the computer system used and information on usage

times. If users have consented to the collection of their location data, this

data may also be processed./The IP addresses of users are also stored. However,

we use available IP masking procedures (i.e., pseudonymisation by shortening

the IP address) to protect the users. In general, no clear user data (such as

e-mail addresses or names) are stored within the framework of the online

marketing process, but pseudonyms. This means that we as well as the providers

of the online marketing procedures do not know the actual identity of the

users, but only the information stored in their profiles./As a rule, the

information in the profiles is stored in the cookies or by means of similar

procedures. These cookies can later generally be read out on other websites

that use the same online marketing procedure, analysed for the purpose of

presenting content and supplemented with additional data and stored on the server

of the online marketing procedure provider./As an exception, clear data can be

assigned to the profiles. This is the case, for example, if the users are

members of a social network whose online marketing procedure we use and the

network links the user profiles with the aforementioned data. Please note that

users can make additional agreements with the providers, e.g. by giving their

consent during registration./As a matter of principle, we only obtain access to

summarised information on the success of our advertisements. However, we can

check in the course of so-called conversion measurements which of our online

marketing procedures have led to a so-called conversion, i.e., for example, to

the conclusion of a contract with us. The conversion measurement is used solely

to analyse the success of our marketing measures./Unless otherwise stated, we

ask you to assume that cookies used are stored for a period of two years./Notes

on legal bases: If we ask users for their consent to use third party providers,

the legal basis for processing data is consent. Otherwise, the users' data will

be processed on the basis of our legitimate interests (i.e. interest in

efficient, economic and recipient-friendly services). In this context we would

also like to draw your attention to the information on the use of cookies in

this data protection declaration./Types of data processed: Usage data (e.g.

websites visited, interest in content, access times), meta/communication data

(e.g. device information, IP addresses).Persons concerned: Users (e.g. website

visitors, users of online services), interested parties.Purposes of processing:

tracking (e.g. interest/behavioural profiling, use of cookies), remarketing,

conversion measurement (measurement of the effectiveness of marketing

measures), interest-based and behavioural marketing, profiling (creation of

user profiles), reach measurement (e.g. access statistics, recognition of

returning visitors).security measures: IP masking (pseudonymisation of the IP address).Legal

basis: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), legitimate interests

(Art. 6 para. 1 sentence 1 lit. f. GDPR).Possibility of objection (opt-out): We

refer to the data protection information of the respective providers and the

possibilities of objection stated for the providers (so-called

"opt-out"). If no explicit opt-out option has been specified, it is

possible to switch off cookies in the settings of your browser. However, this

may restrict the functions of our online offer. We therefore recommend the

following additional opt-out options, which are offered in summary form for the

respective areas: a) Europe:  href="https://www.youronlinechoices.eu"https://www.youronlinechoices.eu

. b) Canada:  href="https://www.youradchoices.ca/choices"https://www.youradchoices.ca/choices

. c) USA: "https://www.aboutads.info/choices"https://www.aboutads.info/choices

. d) Cross-regional:  href="https://optout.aboutads.info"https://optout.aboutads.info/Services

used and service providers:/Google Analytics: online marketing and web

analytics; service provider: Google Ireland Limited, Gordon House, Barrow

Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre

Parkway, Mountain View, CA 94043, USA; Website: "https://marketingplatform.google.com/intl/de/about/analytics/"https://marketingplatform.google.com/intl/de/about/analytics/

; Privacy Policy:  href="https://policies.google.com/privacy"https://policies.google.com/privacy

; Opt-Out: Opt-Out Plugin: "https://tools.google.com/dlpage/gaoptout?hl=de"https://tools.google.com/dlpage/gaoptout?hl=de

, Ad Display Settings:  href="https://adssettings.google.com/authenticated"https://adssettings.google.com/authenticated

.Google Ads and Conversion Measurement: We use the online marketing process

"Google Ads" to place ads on the Google advertising network (e.g., in

search results, in videos, on web pages, etc.) so that they are displayed to

users who have a presumed interest in the ads. We also measure the conversion

of the ads. However, we only learn the anonymous total number of users who

clicked on our ad and were redirected to a page with a so-called "conversion

tracking tag". However, we do not receive any information that can be used

to identify users. Service provider: Google Ireland Limited, Gordon House,

Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre

Parkway, Mountain View, CA 94043, USA; website:  href="https://marketingplatform.google.com"https://marketingplatform.google.com

; privacy policy:  href="https://policies.google.com/privacy"https://policies.google.com/privacy

.Google Adsense with personalised ads: We use the Google Adsense with

personalised ads service, which enables ads to be displayed within our online

offering and for which we receive remuneration for their display or other use.

; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin

4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain

View, CA 94043, USA; website:  href="https://marketingplatform.google.com"https://marketingplatform.google.com

; privacy policy: "https://policies.google.com/privacy"https://policies.google.com/privacy

.Google Adsense with non-personalised ads: We use the Google Adsense Non-Personalised

Ads service, which is a service that displays ads within our online offering

and for which we receive compensation for their display or other use. ; Service

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,

Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View,

CA 94043, USA; website:  href="https://marketingplatform.google.com"https://marketingplatform.google.com

; privacy policy:  href="https://policies.google.com/privacy"https://policies.google.com/privacy/Presence

in social networks (social media)/We maintain online presences within social

networks and process user data in this context in order to communicate with the

users active there or to offer information about us./Please note that user data

may be processed outside the European Union. This can result in risks for the

users, because the enforcement of the users' rights could be made more

difficult./Furthermore, user data within social networks are generally

processed for market research and advertising purposes. For example, user

profiles can be created on the basis of user behaviour and the resulting

interests of the users. The user profiles can in turn be used, for example, to

place advertisements within and outside the networks that presumably correspond

to the interests of the users. For these purposes, cookies are usually stored

on the users' computers, in which the usage behaviour and interests of the

users are stored. Furthermore, data may also be stored in the user profiles

independently of the devices used by the users (especially if the users are

members of the respective platforms and are logged in to these)./For a detailed

presentation of the respective forms of processing and the possibilities of

objection (opt-out), we refer to the data protection declarations and

information provided by the operators of the respective networks./Also in the

case of requests for information and the assertion of data subject rights, we

point out that these can be most effectively asserted with the providers. Only

the providers have access to the data of the users in each case and can

directly take appropriate measures and provide information. Should you nevertheless

require assistance, you can contact us./Facebook: We are jointly responsible

with Facebook Ireland Ltd. for the collection (but not the further processing)

of data of visitors to our Facebook page (so-called "fan page"). This

data includes information about the types of content that users view or

interact with, or the actions they take (see "Things you and others do and

provide" in the Facebook Data Policy Statement:  href="https://www.facebook.com/policy"https://www.facebook.com/policy

), and information about the devices used by users (e.g., IP addresses, operating

system, browser type, language settings, cookie information; see "Device

Information" in the Facebook Data Policy Statement:  href="https://www.facebook.com/policy"https://www.facebook.com/policy

). As explained in the Facebook Data Policy under "How we use this information",

Facebook also collects and uses information to provide analytics services,

called "page insights", to page operators to help them understand how

people interact with their pages and with content associated with them. We have

concluded a special agreement with Facebook ("Information on

Page-Insights",  href="https://www.facebook.com/legal/terms/page_controller_addendum"https://www.facebook.com/legal/terms/page_controller_addendum

), which regulates in particular which security measures Facebook must observe and

in which Facebook has agreed to fulfil the rights of the persons concerned (i.e.

users can, for example, send information or requests for deletion directly to

Facebook). The rights of users (in particular to information, deletion, objection

and complaints to the competent supervisory authority) are not restricted by

the agreements with Facebook. Further information can be found in the

"Information on Page Insights" ( href="https://www.facebook.com/legal/terms/information_about_page_insights_data"https://www.facebook.com/legal/terms/information_about_page_insights_data

)./Processed data types: inventory data (e.g. names, addresses), contact data (e.g.

e-mail, telephone numbers), content data (e.g. entries in online forms), usage

data (e.g. websites visited, interest in content, access times), meta/communication

data (e.g. device information, IP addresses).Data subjects: Users (e.g. website

visitors, users of online services).Purposes of processing: contact requests

and communication, tracking (e.g. interest/behavioural profiling, use of

cookies), remarketing, reach measurement (e.g. access statistics, recognition

of returning visitors).Legal basis: legitimate interests (Art. 6 para. 1

sentence 1 lit. f. GDPR)/Services used and service providers:/Instagram: social

network; service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025,

USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA;

Website: "https://www.instagram.com"https://www.instagram.com ;

Privacy Policy:  href="https://instagram.com/about/legal/privacy"https://instagram.com/about/legal/privacy

.Facebook: Social Network; Service Provider: Facebook Ireland Ltd, 4 Grand

Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook,

1 Hacker Way, Menlo Park, CA 94025, USA; website:  href="https://www.facebook.com"https://www.facebook.com

; privacy policy: "https://www.facebook.com/about/privacy"https://www.facebook.com/about/privacy

; opt-out: advertising settings:  href="https://www.facebook.com/settings?tab=ads"https://www.facebook.com/settings?tab=ads

.Pinterest: Social Network; Service Provider: Pinterest Inc, 635 High Street,

Palo Alto, CA, 94301, USA; Website:  href="https://www.pinterest.com"https://www.pinterest.com

; Privacy Policy:  href="https://about.pinterest.com/de/privacy-policy"https://about.pinterest.com/de/privacy-policy

; Opt-Out:  href="https://about.pinterest.com/de/privacy-policy"https://about.pinterest.com/de/privacy-policy

.YouTube: Social Network; Service Provider: Google Ireland Limited, Gordon

House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600

Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy:  href="https://policies.google.com/privacy"https://policies.google.com/privacy

; Opt-Out: "https://adssettings.google.com/authenticated"https://adssettings.google.com/authenticated

/Plug-ins and embedded features and content/We integrate into our online offer

functional and content elements that are obtained from the servers of their

respective providers (hereinafter referred to as "third party

providers"). These may, for example, be graphics, videos or social media

buttons and contributions (hereinafter referred to uniformly as

"content")./The integration always presupposes that the third party

providers of this content process the IP address of the users, as without the

IP address they would not be able to send the content to their browsers. The IP

address is therefore necessary for the display of these contents or functions.

We make every effort to use only such content whose respective providers use

the IP address only to deliver the content. Third party providers may also use

so-called pixel tags (invisible graphics, also known as "web

beacons") for statistical or marketing purposes. Pixel tags" can be

used to evaluate information such as visitor traffic on the pages of this

website. The pseudonymous information may also be stored in cookies on the

user's device and may contain technical information on the browser and

operating system, websites to be referred to, the time of visit and other

details on the use of our online offer, as well as being linked to such

information from other sources./Notes on legal bases: If we ask users for their

consent to use the third party providers, the legal basis for processing data

is consent. Otherwise, the users' data will be processed on the basis of our

legitimate interests (i.e. interest in efficient, economic and

recipient-friendly services). In this context we would also like to draw your attention

to the information on the use of cookies in this data protection declaration./Types

of data processed: Usage data (e.g. websites visited, interest in content,

access times), meta/communication data (e.g. device information, IP addresses),

inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone

numbers), content data (e.g. entries in online forms).Persons concerned: Users

(e.g. website visitors, users of online services).Purposes of processing:

Provision of our online services and user-friendliness, provision of

contractual services and customer service, security measures, administration

and answering of enquiries.Legal basis: legitimate interests (Art. 6 para. 1

sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a. GDPR),

fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1

lit. b. GDPR)/Services used and service providers:/Google Fonts: We integrate

the fonts ("Google Fonts") of the provider Google, whereby the users'

data is used solely for the purpose of displaying the fonts in the users'

browser. The integration is based on our legitimate interests in a technically

secure, maintenance-free and efficient use of fonts, their uniform presentation

and taking into account possible restrictions under licensing law for their

integration. Service provider: Google Ireland Limited, Gordon House, Barrow

Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre

Parkway, Mountain View, CA 94043, USA; website:  href="https://fonts.google.com/"https://fonts.google.com/

; privacy policy:  href="https://policies.google.com/privacy"https://policies.google.com/privacy

.ReCaptcha: We integrate the "ReCaptcha" function to detect bots,

e.g. when entering data into online forms. The behaviour data of users (e.g.

mouse movements or queries) are evaluated in order to be able to distinguish

people from bots. Service provider: Google Ireland Limited, Gordon House,

Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre

Parkway, Mountain View, CA 94043, USA; Website:

https://www.google.com/recaptcha/; Privacy Policy:  href="https://policies.google.com/privacy"https://policies.google.com/privacy

; Opt-Out: Opt-Out Plugin:  href="https://tools.google.com/dlpage/gaoptout?hl=de"https://tools.google.com/dlpage/gaoptout?hl=de

, Advertising Display Settings:  href="https://adssettings.google.com/authenticated"https://adssettings.google.com/authenticated

.YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon

House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600

Amphitheatre Parkway, Mountain View, CA 94043, USA; website:  href="https://www.youtube.com"https://www.youtube.com

; privacy policy:  href="https://policies.google.com/privacy"https://policies.google.com/privacy

; opt-out: opt-out plug-in: "https://tools.google.com/dlpage/gaoptout?hl=de"https://tools.google.com/dlpage/gaoptout?hl=de

, advertising display settings:  href="https://adssettings.google.com/authenticated"https://adssettings.google.com/authenticated

/Deletion of data/The data processed by us will be deleted in accordance with

the legal requirements as soon as their consent permitted for processing is

revoked or other permissions cease to apply (e.g. if the purpose for which the

data were processed ceases to apply or if they are not necessary for the purpose)./Unless

the data are deleted because they are required for other and legally permissible

purposes, their processing is limited to these purposes. This means that the

data will be blocked and not processed for other purposes. This applies, for

example, to data that must be retained for commercial or tax law reasons or

that must be stored to assert, exercise or defend legal claims or to protect

the rights of another natural or legal person./Further information on the

deletion of personal data can also be provided in the individual data

protection notes of this data protection declaration./Amendment and updating of

the data protection declaration/We ask you to inform yourself regularly about

the content of our data protection declaration. We will adapt the data protection

declaration as soon as changes in the data processing carried out by us make

this necessary. We will inform you as soon as the changes make it necessary for

you to take action to cooperate (e.g. to give your consent) or to receive other

individual notification./If we provide addresses and contact information of

companies and organisations in this data protection declaration, please note

that the addresses may change over time and please check the information before

contacting us./Rights of the persons concerned/As a data subject, you are

entitled to various rights under the GDPR, which result in particular from

Articles 15 to 21 GDPR:/Right of objection: You have the right to object at any

time, for reasons arising from your particular situation, to the processing of

personal data relating to you which is carried out pursuant to Art. 6 paragraph

1 letter e or f FADP; this also applies to profiling based on these provisions.

If personal data concerning you are processed for the purpose of direct

marketing, you have the right to object at any time to the processing of

personal data concerning you for the purpose of such marketing, including

profiling, insofar as it is linked to such direct marketing.Right to withdraw

consent: You have the right to withdraw any consent you have given at any time.Right

of access: You have the right to obtain confirmation as to whether or not data

in question is being processed and to obtain information about such data and

further information and a copy of the data in accordance with the law.Right of

rectification: You have the right to request the completion of data concerning

you or the rectification of incorrect data concerning you, in accordance with

the law.Right to erasure and limitation of processing: You have the right to request,

in accordance with the law, the immediate erasure of data concerning you or,

alternatively, in accordance with the law, the limitation of processing of the

data.Right to data transferability: You have the right to obtain, in accordance

with the law, data concerning you which you have provided to us in a structured,

common and machine-readable format or to request that it be transferred to

another controller.Complaints to the supervisory authority: you also have the

right to lodge a complaint with a supervisory authority, in particular in the

Member State in which you are habitually resident, your place of work or the

place where the alleged infringement occurred, in accordance with the law, if

you consider that the processing of personal data relating to you is in breach

of the DPA/Definitions of terms/This section provides an overview of the terms

used in this privacy policy. Many of the terms are taken from the law and

defined above all in Art. 4 GDPR. The legal definitions are binding. The

following explanations, on the other hand, are primarily intended to help you

understand them. The terms are sorted alphabetically./Affiliate tracking:

Within the framework of affiliate tracking, links are logged with the help of

which the linking websites refer users to websites with product or other

offers. The operators of the respective linking websites can receive a

commission if users follow these so-called affiliate links and then take

advantage of the offers (e.g. buy goods or use services). To this end, it is

necessary for the providers to be able to track whether users who are interested

in certain offers subsequently take notice of them at the instigation of the

affiliate links. It is therefore necessary for the functionality of affiliate

links that they are supplemented by certain values which become part of the

link or are stored in some other way, e.g. in a cookie. The values include in

particular the initial website (referrer), the time, an online identification

of the operator of the website on which the affiliate link was located, an

online identification of the respective offer, an online identification of the

user as well as tracking specific values such as, for example, advertising

material ID, partner ID and categorisationsIP masking: IP masking is a method

of deleting the last octet, i.e. the last two numbers of an IP address, so that

the IP address can no longer be used to uniquely identify a person. IP masking

is therefore a means of pseudonymising processing methods, particularly in

online marketingInterest-based and behavioural marketing: We speak of

interest-based and/or behavioural marketing when the potential interests of

users in advertisements and other content are predetermined as precisely as

possible. This is done on the basis of information about their previous

behaviour (e.g. visiting and staying on certain websites, purchasing behaviour

or interaction with other users), which is stored in a so-called profile. As a

rule, cookies are used for these purposes.Conversion measurement: Conversion

measurement (also referred to as "visitor action evaluation") is a

procedure that can be used to determine the effectiveness of marketing

measures. For this purpose, a cookie is usually stored on the user's devices

within the websites on which the marketing measures are carried out and then

retrieved again on the target website. For example, we are able to track

whether the ads we have placed on other websites have been successful.Personal

data: "Personal data" shall mean any information relating to an

identified or identifiable natural person (hereinafter referred to as

"data subject"); an identifiable person is one who can be identified,

directly or indirectly, in particular by reference to an identifier such as a

name, an identification number, a location data, an online identifier (e.g. a

cookie) or one or more factors specific to the physical, physiological,

genetic, mental, economic, cultural or social identity of that natural person.Profiling:

"Profiling" is any automated processing of personal data which consists

of using personal data to analyse, evaluate or predict certain personal aspects

relating to a natural person (depending on the type of profiling, this may

include information about age, sex, location and movement data, interaction

with websites and their content, shopping behaviour, social interactions with

other people) (e.g. interests in certain content or products, click behaviour

on a website or location). Cookies and web beacons are often used for profiling

purposes.Reach measurement: Reach measurement (also known as web analytics) is

used to evaluate the flow of visitors to an online offering and can include the

behaviour or interests of visitors in certain information, such as the content

of websites. With the help of reach analysis, website owners can, for example,

identify at what time visitors visit their website and what content they are

interested in. This enables them to better adapt the contents of the website to

the needs of their visitors. Pseudonymous cookies and web beacons are often

used for the purpose of range analysis in order to recognise returning visitors

and thus obtain more precise analyses of the use of an online offer.Remarketing:

One speaks of "remarketing" or "retargeting", for example,

when it is noted for advertising purposes in which products a user has been interested

on a website in order to remind the user of these products on other websites,

e.g. in advertisements.Tracking: We speak of "tracking" when the

behaviour of users can be traced across several online offers. As a rule,

behavioural and interest information regarding the online offers used is stored

in cookies or on servers of the providers of the tracking technologies

(so-called profiling). This information can then be used, for example, to

display advertisements to users that are likely to correspond to their

interests.Responsible person: "Responsible person" means the natural

or legal person, public authority, agency or other body which alone or jointly

with others determines the purposes and means of the processing of personal

data.Processing: "processing" means any operation or set of

operations which is performed upon personal data, whether or not by automatic

means. The term is broad and covers virtually all processing of data, whether

it be collection, analysis, storage, communication or deletion.